2000 sq ft.

Area

Where Concrete
Tells a Story

Conceptualised and executed a network of Concrete Experience Centres across 16 locations, with flagship centres in Mumbai and Chandigarh. Ranging from 500 to 2,000 sq. ft., each centre was designed to demystify the concrete journey—transforming technical information into tactile, immersive experiences. From spatial planning to narrative flow, the design merges utility with engagement, offering individual home builders a clear, approachable, and memorable brand encounter.