A first-of-its-kind experience centre by a leading cement group, designed to guide and inspire individual home builders (IHBs) through their construction journey. Spanning 3,500 sq. ft., the space blends informative content with interactive exhibits, helping homeowners understand materials, processes, and possibilities. From layout to messaging, we developed the concept and content to be clear, engaging, and approachable—turning technical know-how into a hands-on, empowering experience.